In God’s Own Country, a very special creation takes place once in twelve years. A mesmerizing natural wonder, that is witnessed through the mass flowering of a single plant species – Strobilanthes kunthianus, popularly known as Neelakurinji.

This special creation needs special care. And to make it happen and sustain this phenomenal flowering of Neelakurinji, the Government of Kerala through the departments of Tourism, Forests and Wildlife have initiated a campaign for the preservation of Neelakurinji and its natural habitat. It is an endeavour that needs the involvement of all those who understand and care about one’s natural wealth. Efforts would also be made to provide awareness to those who do not realize the value and significance of an endeavour like this.